Look at what is right in front of you: cleanliness and safety issues.”Ītlantic City Mayor Marty Small made a clean-and-safe initiative a big part of his plans for this year during his state of the city speech last month. “Make Atlantic City as great as it can be in the next two or three years. “If we could wake up and Atlantic City was this perfect seaside community, we would weather those threats,” said Mark Giannantonio, president of Resorts. The executives said it is essential that Atlantic City carry out a sustained “clean-and-safe” initiative. Many of the major gambling and hospitality companies have also expressed interest in building a New York casino. Jim Allen, Hard Rock’s global chairperson, said last month he expects the actual selection process to begin in late summer or early fall, assuming the necessary legislation to authorize as many as three casinos is enacted by then.